Creative composition of words, ideas and content. Based in London. Online everywhere.
I’m an award-winning multidiscplinary freelancer with 15+ years experience working with leading brands, organisations and charities, with a client list that includes everything from chocolate bars to luxury cars. I’ve been twice shortlisted as a YunoJuno’s ‘Freelancer of The Year’.
My skills include copywriting and content creation across email, editorial, product, scripts, and social media channels including Instagram, YouTube, Facebook, TikTok, as well as creative, asset production and content planning. I am also adept at using AI including Google Gemini to support ideation, research and creative.
Outside of work, I have a keen interest in art and design, practice reflexology and make ceramics. If we work together, I can bring my cute dog. Select recent projects shown. Please email for full portfolio.
Email
Instagram
LinkedIn
YunoJuno
CLIENTS
GOOGLE ARTS & CULTURE
ADIDAS
CHAMPION
META
HENDRICKS GIN
SHELTER
WONDERBLY
RED BULL
ROLLS-ROYCE
YEO VALLEY
AO.COM
LINDT CHOCOLATE
WARNER BROTHERS
AGENCIES
AKQA
YUNO JUNO
IMPERO DESIGN
J W THOMPSON
WORK CLUB
ANALOG FOLK
SOCIAL CHAIN
EXPOSURE
IRIS
HYPERLAUNCH
Paula is a firecracker of a copywriter. Whip-smart and quick, she has a natural ability to write copy that feels relevant and topical to her audience.
-
WONDERBLY
Paula quickly ramped up and inspired quick confidence, managing a large brand across many channels.
- AKQA (ROLLS-ROYCE)
Paula's a natural copywriter with an impressive ability to flex to different styles and tones.
-IRIS (ADIDAS)
Spanning a four-year period, I worked to connect a global audience to Google’s vast arts and culture archives. I created copy and content for social media, in-app promotions, product launches, and video scripts. This included high-profile collaborations with institutions such as The Getty, Tate, and NASA, as well as celebrities featuring Millie Bobby Brown, BTS, and FKA Twigs.
WEBSITE / INSTAGRAM
Working within an agency team at AKQA to develop a new tone of voice and look for Rolls-Royce to attract a new generation of tastemakers, including high-profile social-first launches for launches for new models including “Dawn” and “Wraith Inspired by Music”. In less than a year, the account had amassed over a million followers and were cited by Instagram in a best practice case study.
WEBSITE / INSTAGRAM
For Champion's global centenary, I managed content planning and copy across a complex ecosystem of social media, celebrity collaborations, local shop comms, and a 100-year microsite. The campaign was a major success in scale and performance, delivering over 1,000 pieces of content that garnered 470m impressions and 18.8m engagements.
WEBSITE / INSTAGRAM
Campaign copy for Meta’s ‘Good Ideas Deserve to Be Found’ initiative, designed to empower small business owners to reach new audiences. The project involved crafting a comprehensive suite of resources, including a central website, digital toolkits, training guides, and a series of inspirational small business case studies.
WEBSITE / INSTAGRAM
Working within an agency team at Exposure, I supported the launch of Red Bull’s premium apparel brand, AlphaTauri. My role spanned copywriting, strategy, and content planning, collaborating closely with the design team to bridge the gap between impactful imagery and brand storytelling.
WEBSITE / INSTAGRAM
Tasked with driving sales during Wonderbly’s busiest retail window, I developed a wide range of copy and content for their Black Friday, Christmas, and New Year campaigns. My work spanned the entire customer journey, from social media and email marketing to website content and product descriptions for their award-winning range of personalised books.
WEBSITE / INSTAGRAM
I provided campaign copy and content ideation for Reyka Vodka’s "World’s First Glacier Bar", an ambitious activation built on a remote Icelandic glacier to celebrate the brand’s origins. The campaign spanned a dedicated website and global social channels, driving a 64% increase in share of search and 264 million earned reach.
WEBSITE / INSTAGRAM
Yeo Valley launched a new campaign to inspire its highly engaged audience to participate in a collective challenge to reduce their carbon footprint. I worked on copy and creative for touchpoints throughout the campaign, including video animations, social media copy, Spotify advert scripts and the website landing page.
WEBSITE / INSTAGRAM
Tasked with driving sales during Wonderbly’s busiest retail window, I developed a wide range of copy and content for their Black Friday, Christmas, and New Year campaigns. My work spanned the entire customer journey, from social media and email marketing to website content and product descriptions for their award-winning range of personalised books.
WEBSITE / INSTAGRAM