PAULA BARRETT


SENIOR COPYWRITER + SOCIAL CREATIVE


Words, ideas and content. Based in London. Online everywhere.

Award-winning multidisciplinary freelancer with 10+ years' experience across brands, organisations and charities — and a client list that includes everything from chocolate bars to luxury cars.

My work spans copywriting, social creative, content creation, creative strategy, asset production and content planning across email, editorial, social and beyond. I am also adept at using AI to support ideation, research and creative. 

I have a 5-star rating on the freelance platform YunoJuno, with many repeat clients, and was twice shortlisted for Freelancer of the Year. Outside of work, I have a keen interest in art and design, study acupuncture, and make ceramics. If we work together, I can bring my cute dog, Stevie. 


Email
LinkedIn
YunoJuno

 CLIENTS

GOOGLE ARTS & CULTURE
ADIDAS
CHAMPION 
META
HENDRICKS GIN
SHELTER
WONDERBLY
RED BULL
ROLLS-ROYCE
YEO VALLEY
AO.COM
LINDT CHOCOLATE
WARNER BROS
BUPA
TATE MUSEUM

AGENCIES

AKQA
YUNO JUNO
IMPERO DESIGN
J W THOMPSON
WORK CLUB
ANALOG FOLK
SOCIAL CHAIN
EXPOSURE
IRIS
HYPERLAUNCH
BLOOD DIGITAL
CRITICAL MASS
GRAVITY THINKING

Paula is a firecracker of a copywriter. Whip-smart and quick, she has a natural ability to write copy that feels relevant and topical to her audience. 
- WONDERBLY

Paula quickly ramped up and inspired quick confidence, managing a large brand across many channels.
- AKQA (ROLLS-ROYCE)

Paula's a natural copywriter with an impressive ability to flex to different styles and tones. 
-IRIS (ADIDAS)

HENDRICKS GIN



Working within an agency team at Exposure, I helped refresh the Hendrick’s Gin tone of voice and social media strategy, while delivering copy and creative for a major global product launch. The campaign generated 12 million impressions and 13,000 engagements, driving a significant uplift in reach and audience growth across all social channels.WEBSITE  / INSTAGRAM