PAULA BARRETT: FREELANCE COPYWRITER AND CREATIVE


Words, ideas and content. Based in London. Online everywhere.

Multidisciplinary freelancer with 15+ years' experience and a client list that includes everything from chocolate bars to luxury cars. My work spans copywriting, creative, scripting, strategy, asset production, social content planning, and using AI to support ideation and research.

I have a 5-star rating on the freelance platform YunoJuno, with many repeat clients, and was twice shortlisted for Freelancer of the Year. Outside of work, I study acupuncture, make ceramics, and spend time with my cute sidekick Stevie. 


 PAULA@PAULABARRETT.CO AVAILABLE FROM SEPTEMBER 2026



EMAIL | LINKEDIN | INSTAGRAM | YUNOJUNO


 CLIENTS

GOOGLE ARTS & CULTURE
WISE.COM
ADIDAS
CHAMPION 
META
HENDRICKS GIN
NIKE
SHELTER
WONDERBLY
RED BULL
ROLLS-ROYCE
YEO VALLEY
AO.COM
LINDT CHOCOLATE
WARNER BROS
BUPA
AGENCIES

AKQA
YUNO JUNO
IMPERO DESIGN
J W THOMPSON
WORK CLUB
ANALOG FOLK
SOCIAL CHAIN
EXPOSURE
IRIS
HYPERLAUNCH
BLOOD DIGITAL
CRITICAL MASS
GRAVITY THINKING


TESTIMONIALS  

Paula is a firecracker of a copywriter. Whip-smart and quick, she has a natural ability to write copy that feels relevant and topical to her audience. She is equally at home writing snappy social posts as she is coming up with creative concepts for campaigns.
- WONDERBLY

Paula was a pleasure to work with.  She brings a strong set of skills to community management, from strategy, to copy writing to engagement.  It isn't easy to find someone with the right skill set to manage all aspects of running a brand's social and copy, but Paula quickly ramped up and inspired quick confidence, managing a large brand across many channels.
- AKQA

Working with Paula at IRIS has been a joy. She's a real professional, always willing to get stuck in and make things happen. As well as being  well organised and talented in social, she’s a natural copywriter with an impressive ability to flex to different styles. A great all-rounder with a creative edge.
-IRIS 

Paula has a great understanding of social media trends and best practices. She has the ability to stay focused under pressure and is a strong copywriter. The best testament to this is the community growth and engagement that can be directly attributed to her efforts.
-EXPOSURE

Paula is a creative person who produces exciting and well-planned ideas for clients. In an industry full of fluff and buzzwords, Paula's ideas stand out, she has the rare ability to combine a workable idea with an exciting concept. Her campaign ideation across the agency's clients was the basis of many successful campaigns.
-IMPERO


HENDRICKS GIN



The Brief
Refresh Hendrick's Gin's tone of voice and social strategy, and bring it to life with a World Cucumber Day activation built around the drink's signature garnish.

What I Did
Working within the agency team at Exposure, I refreshed their tone of voice and social strategy, establishing a clear role for each channel and creating posts that engaged the audience instantly while keeping their offbeat tone. For World Cucumber Day, we developed a chatbot that served drink tokens to anyone who could solve a poetic riddle, and ramped up community management across all channels to build an engaged audience of gin fans.

Results
  • Over 15.6m unique users reached across the paid campaign
  • Over 19k drink tokens issued
  • Significant uplift in reach and audience growth across all social channels