PAULA BARRETT


SENIOR COPYWRITER + SOCIAL CREATIVE


Words, ideas and content. Based in London. Online everywhere.

Award-winning multidisciplinary freelancer with 10+ years' experience across brands, organisations and charities — and a client list that includes everything from chocolate bars to luxury cars.

My work spans copywriting, social creative, content creation, creative strategy, asset production and content planning across email, editorial, social and beyond. I am also adept at using AI to support ideation, research and creative. 

I have a 5-star rating on the freelance platform YunoJuno, with many repeat clients, and was twice shortlisted for Freelancer of the Year. Outside of work, I have a keen interest in art and design, study acupuncture, and make ceramics. If we work together, I can bring my cute dog, Stevie. 


Email
LinkedIn
YunoJuno

 CLIENTS

GOOGLE ARTS & CULTURE
ADIDAS
CHAMPION 
META
HENDRICKS GIN
SHELTER
WONDERBLY
RED BULL
ROLLS-ROYCE
YEO VALLEY
AO.COM
LINDT CHOCOLATE
WARNER BROS
BUPA
TATE MUSEUM

AGENCIES

AKQA
YUNO JUNO
IMPERO DESIGN
J W THOMPSON
WORK CLUB
ANALOG FOLK
SOCIAL CHAIN
EXPOSURE
IRIS
HYPERLAUNCH
BLOOD DIGITAL
CRITICAL MASS
GRAVITY THINKING
Paula is a firecracker of a copywriter. Whip-smart and quick, she has a natural ability to write copy that feels relevant and topical to her audience. 
- WONDERBLY

Paula quickly ramped up and inspired quick confidence, managing a large brand across many channels.
- AKQA (ROLLS-ROYCE)

Paula's a natural copywriter with an impressive ability to flex to different styles and tones. 
-IRIS (ADIDAS)

GOOGLE ARTS & CULTURE



Senior Copywriter & Social Creative | Four-Year Contact | Agency: YunoJuno

The Brief
Make one of the world's largest arts and culture archives feel alive, relevant and engaging, for a younger global audience that might not have access to, or interest in art history and culture.

What I Did
Over four years, I was responsible for ideaiting social ideas, writing copy and creating content across social, in-app promotions, product launches and video. This included high-profile collaborations with The Getty, Tate and NASA, and campaigns featuring Millie Bobby Brown, BTS and FKA Twigs, as well as always on content. 

To help engage a global audience to Google’s vast art history archives we also devloped a suite of memes and relatable content, which significantly increased engagement and followers.

I owned the full production cycle: pitching social-first concepts, writing copy and scripts, curating artworks, and editing final assets for multi-platform distribution. Alongside creation, I advised on social growth strategy — iterating formats to keep the brand culturally relevant as platform trends shifted.

Results
  • Grew TikTok to 245k followers and 2.2m likes. 
  • Scaled Instagram to 615K followers in under two years
  • 5* reviews for my work from the Google team