PAULA BARRETT

Creative composition of words, ideas and content for brands. Based in London. Online everywhere.

I’m an award-winning multidiscplinary freelancer with 15+ years experience working with leading brands, organisations and charities across copywriting, creative, tone of voice, social media and storytelling. My client list includes everything from chocolate bars to luxury cars, and I’ve been twice shortlisted as a YunoJuno ‘Freelancer of The Year’.

My skills include copywriting and content creation across email, editorial, product, scripts, and social media channels including Instagram, YouTube, Facebook, TikTok, as well as creative, production and content planning.

Outside of work, I have a keen interest in art and design, practice reflexology and make ceramics at my East London studio. If we work together, I can bring my cute dog. Select recent projects shown. Please email for full portfolio.

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CLIENTS

GOOGLE ARTS & CULTURE
ADIDAS
CHAMPION
META
HENDRICKS GIN
SHELTER
WONDERBLY
RED BULL
ROLLS-ROYCE
YEO VALLEY
AO.COM
LINDT CHOCOLATE

AGENCIES

AKQA
YUNO JUNO
IMPERO DESIGN
J W THOMPSON
WORK CLUB
ANALOG FOLK
SOCIAL CHAIN
EXPOSURE

GOOGLE ARTS & CULTURE

Spanning a four-year period, I worked to connect a global audience to Google’s vast arts and culture archives. I created copy and content for social media, in-app promotions, product launches, and video scripts. This included high-profile collaborations with institutions such as The Getty, Tate, and NASA, as well as celebrities featuring Millie Bobby Brown, BTS, and FKA Twigs.

WEBSITE / INSTAGRAM

ROLLS-ROYCE

Working within an agency team at AKQA to develop a new tone of voice and look for Rolls-Royce to attract a new generation of tastemakers, including high-profile social-first launches for launches for new models including “Dawn” and “Wraith Inspired by Music”. In less than a year, the account had amassed over a million followers and were cited by Instagram in a best practice case study.

WEBSITE / INSTAGRAM

CHAMPION SPORTSWEAR

For Champion's global centenary, I managed content planning and copy across a complex ecosystem of social media, celebrity collaborations, local shop comms, and a 100-year microsite. The campaign was a major success in scale and performance, delivering over 1,000 pieces of content that garnered 470m impressions and 18.8m engagements.

WEBSITE / INSTAGRAM

RED BULL

Working within an agency team at Exposure, I supported the launch of Red Bull’s premium apparel brand, AlphaTauri. My role spanned copywriting, strategy, and content planning, collaborating closely with the design team to bridge the gap between impactful imagery and brand storytelling.

WEBSITE / INSTAGRAM

REYKA VODKA

I provided campaign copy and content ideation for Reyka Vodka’s "World’s First Glacier Bar", an ambitious activation built on a remote Icelandic glacier to celebrate the brand’s origins. The campaign spanned a dedicated website and global social channels, driving a 64% increase in share of search and 264 million earned reach.

WEBSITE / INSTAGRAM

HENDRICKS GIN

Working within an agency team at Exposure, I helped refresh the Hendrick’s Gin tone of voice and social media strategy, while delivering copy and creative for a major global product launch. The campaign generated 12 million impressions and 13,000 engagements, driving a significant uplift in reach and audience growth across all social channels.

WEBSITE / INSTAGRAM

WONDERBLY

Tasked with driving sales during Wonderbly’s busiest retail window, I developed a wide range of copy and content for their Black Friday, Christmas, and New Year campaigns. My work spanned the entire customer journey, from social media and email marketing to website content and product descriptions for their award-winning range of personalised books.

WEBSITE / INSTAGRAM